In just a short time, the media landscape has exponentially evolved, especially when considering the rise of new digital tactics and platforms, such as influencers and AI. As a result, the communication of agave spirits is, in turn, growing more complicated. How do you parse through the information on the growing number of brands and their marketing and the rise of the category in the public eye? What sets stories apart? What information can you trust? Who should you listen to? 

Led by Mezcalistas Co-Founder Susan Coss in person and author and freelance journalist Emma Janzen, this seminar will explore the new media environment and its role in shaping the agave spirits industry. 

This event is free, but space is extremely limited. Please click the button above to reserve your space!