12-2pm | FREE | All Ages

Join us for an exclusive book signing event with acclaimed author Ted Genoways as he presents his latest work, Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico. This gripping historical account uncovers the untold story of how tequila became a global icon, tracing the Cuervo family’s rise amid fierce rivalries, political upheaval, and battles for control over Mexico’s most celebrated spirit.

Genoways, an award-winning journalist and historian, is known for his compelling narratives that explore the intersections of history, industry, and power. His latest book offers a riveting dive into the world of tequila, revealing the clandestine deals, wartime survival tactics, and international trade disputes that shaped the industry as we know it today.

Meet the author, get your copy signed, and immerse yourself in the fascinating history of tequila at this special event during the Agave Heritage Festival. Don’t miss this opportunity to connect with one of the leading voices in historical and cultural storytelling!